Datapath reinforces North America team with Craig Childs appointment

Datapath has appointed Craig Childs as Senior Regional Sales Manager for the Midwest US to further boost its presence in North America. With over 30 years of AV experience from leading brands like Crestron, Biamp, and Atlona, Craig will focus on expanding business for Datapath’s Aetria control room solution across 13 states. He brings deep technical knowledge and a strong industry network to the role.

This strategic hire supports Datapath’s commitment to delivering expert visual solutions and top-tier customer service across the US. Craig’s addition ensures stronger regional support and growth in a key market, helping customers deploy advanced multi-source video and control room systems more effectively.

Datapath, world-leading engineers of visual solutions, has strengthened its North America operations further with the appointment of Craig Childs as Senior Regional Sales Manager for Midwest US.

Craig brings expansive audio visual knowledge to the role, with over 30 years of AV experience across brands such as Polk Audio, Atlona, Biamp and Crestron.

Effective immediately, Craig’s new role will see him working closely with Datapath’s sales team and Director of Sales (Americas) Mark Bohs to drive new business – particularly solutions involving Datapath’s multi-award winning Aetria solution for control rooms and multi-source video management.

Covering Texas, Ohio, Michigan, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Missouri, Kansas, Nebraska, South Dakota, and North Dakota., Craig is relishing his new role and the opportunities it brings.

“I am very much aware of Datapath technology and its fantastic team. I’m delighted to be joining them and look forward to driving new business,” he said. “I have been familiar with their video processing innovation – across all vertical markets – for several years and have been particularly impressed with the drive and commitment to improve Control Room video operations. The Aetria solution is a huge step in advancing global Control Room operations and I am really looking forward to contributing to that momentum here in mid-west US.”

Mark Bohs, Director of Sales (Americas): “We are thrilled to make this announcement and welcome Craig to the Datapath family. Craig brings a huge wealth of experience to the team, along with technical know-how and a vast professional network that make him the ideal choice for the role. For us, Mid-West US covers over a dozen states and is a key territory for Datapath. With the welcome addition of Craig, we have a strong coast-to-coast sales and support team to ensure our customers receive the highest levels of service in the US – wherever they do business.”