HARMAN Luxury Audio Appoints Progressive Custom Integration as Sales Representative Across Seven U.S. Territories

HARMAN Luxury Audio has appointed Progressive Custom Integration (Progressive CI) as its new sales representative for seven major U.S. regions, effective July 1, 2025. The move aims to strengthen support and market presence for its high-performance audio brands, ARCAM, JBL, JBL Synthesis, and Revel across territories including Michigan, Northern California, the Ohio Valley, and the Pacific Northwest.

This partnership brings together HARMAN’s premium product engineering and Progressive CI’s strong local sales network, which includes 11 facilities and in-market experts. With hands-on technical support and faster response times, the collaboration is designed to help custom integrators confidently deliver top-tier audio systems from planning to post-install support.

HARMAN Luxury Audio Group, a global leader in high-performance audio, today announced the appointment of Progressive Custom Integration (Progressive CI) as its new manufacturer’s representative firm in seven territories across the United States. Effective July 1, 2025, Progressive CI represents the HARMAN Luxury Audio Group brand portfolio including ARCAM, JBL, JBL Synthesis, and Revel in Michigan, the Ohio Valley, Indiana and Kentucky, the Mid-Atlantic, Northern California, MINK, and the Pacific Northwest.

With its deep roots in the CI channel and a national network of in-territory sales teams, Progressive CI will serve as a key partner to help integrators specify, support, and grow with HARMAN’s premium product lines. Recognized for their uncompromising performance and engineering excellence, HARMAN Luxury Audio brands are among the most respected in high-performance audio, trusted by integrators for everything from reference-grade two-channel systems to fully immersive home cinemas.

“Progressive CI brings the ideal combination of technical experience, regional infrastructure, and commitment to the integrator,” said Jerry Calder, Director of Sales, HARMAN Luxury Audio Group. “As we continue to expand our reach and elevate the dealer experience, we’re confident Progressive CI will deliver the local support and personalized service our partners need to thrive.”

Led by a team of in-market representatives with deep product knowledge and system design expertise, Progressive CI delivers personalized support throughout the entire project lifecycle, from initial training and system planning to on-site troubleshooting and post-install care. Backed by the national infrastructure of Patrick Industries and operating 11 strategically located facilities, including distribution centers and showrooms, the firm is uniquely equipped to offer local access, fast response times, and real-time market insight.

“This partnership brings together two teams that are deeply committed to the CI channel,” said Dave Russell, President at Progressive CI. “Our job is to make sure dealers feel confident taking on these premium systems, and that starts with the kind of hands-on support that only a local team can provide.”

With this appointment, dealers across seven territories will now have direct access to Progressive CI for product guidance, technical support, and brand engagement for the HARMAN Luxury Audio premium brands.